Fake followers, five ways you can spot them!

Fake followers is undoubtedly a popular talking point right now, particularly after the CMO of Unilever, Keith Weed, raised his concern regarding the issue at Cannes Lions earlier this year. Announcing that Unilever will not work with influencers who have bought followers, Weed urged the industry to “take action now to rebuild trust before it’s gone forever”.

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Getting to know Rose & Rosie

So how do you engage a young female audience, in the UK or US? Well look no further than Youtube stars, Rose & Rosie. Their first collaboration was in 2012 and over the last 5 years they've built up a loyal and growing fanbase (1.3m Youtube subscribers between them!), so they really understand how to create engaging and just damn funny content - both their own and also for brands.

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How to write a winning Influencer Marketing creative brief

Working with Influencers is a no brainer for any brand trying to sell their products to a highly targeted targeted. But once you’ve found the perfect Influencers to work with there can often be friction between what you want to talk about as a brand vs what the influencers suggest you should do and more importantly, what they know is right for their audience.

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