As the world of influencer marketing continues to accelerate, Shopify brands are on the lookout for ways to enhance and expand their influencer gifting programs. This includes employing tools that can boost and automate the distribution of gifts, helping them save time, gain insights into successful strategies and above all, scale their business – whether through amplified brand visibility or a surge in eCommerce sales and revenue.
To tackle this challenge head-on, Dyzio Shopfluence has been created as the solution to elevate Shopify brands’ influencer gifting programs to new heights. With a comprehensive suite of custom features, Dyzio Shopfluence empowers eCommerce brands to seamlessly automate, track, and scale their gifting initiatives. Say goodbye to spreadsheets and manual processes, and welcome automated performance tracking into your influencer gifting journey.
So what is influencer gifting?
Influencer gifting is a strategy that involves sending your products to carefully chosen influencers, free of charge. These influencers then craft authentic social media content featuring your products. This approach ranks among the most effective and cost-efficient tactics in your eCommerce influencer marketing arsenal.
By collaborating with influencers who genuinely resonate with your brand and target audience, you’re ensuring your products end up in the hands of those who truly appreciate them. The result? Authentic, relatable content that resonates with the influencers’ followers, catapulting your brand and product awareness and sales to new heights.
The Case for Gifting Programs and the Benefits
The advantages of incorporating influencer gifting into your marketing strategy includes:
1. Reach and engage your audience with precision
Select influencers who mirror your brand’s target demographics. This targeted approach ensures your brand resonates with the right audience, leading to authentic content and meaningful interactions that captivate the influencer’s followers.
2. Unlock a goldmine of content
Gifted products inspire influencers to craft amazing content shared across their social media channels, all at minimal cost to you. This content is a powerful tool for building brand awareness and showcasing the allure of your products. Repurpose this content to bolster your own social media presence – just make sure you have the influencer’s permission.
3. Amplify brand awareness
One of the key benefits of gifting programs is the ability to distribute your products to influencers at scale, without having to negotiate complex contracts or pay large fees. As your gifting program scales, you can reach millions of new followers who have a strong affinity with your brand.
More influencers in your gifting program = more content = more awareness.
4. Boost eCommerce sales
Influencer gifting programs can introduce your products to a new pool of potential customers. When influencers post about your products on social media, traffic increases to your eCommerce store. The inclusion of a unique discount code for each influencers’ audience can incentivise purchases and enrich their shopping experience.
5. Build trust and credibility
Influencers are a trusted voice to their followers. When they endorse your products or services, it carries an authenticity that traditional advertising often lacks, making their followers more inclined to make a purchase.
6. A cost-efficient strategy
Gifting products to influencers is a highly cost-effective way of reaching your target audience.Unlike influencer fees or conventional advertising expenses, you’re only investing in the products you distribute, making it a budget-friendly alternative, especially beneficial for smaller eCommerce businesses.
7. A foundation for learning
Running an extensive gifting program can help you identify which influencers are your top performers, making them prime candidates for future paid activities or ambassador programs. Evaluate gifting influencers’ performance against your core business KPIs to uncover those best suited for future activations.
What are the Challenges of Gifting?
1. Time-consuming communication
Communicating with influencers manually can become overwhelming, especially when handling a growing influencer roster. Juggling emails, discount code creation, gift distribution tracking, and monitoring content posting becomes increasingly labor-intensive as your program expands.
2. Code creation and distribution
Generating and distributing individual discount codes and trackable links manually is both time-intensive and inefficient, especially when catering to a large influencer base. This can lead to delays and potential human errors, detracting from crucial tasks and potentially costing you money.
3. Campaign and performance tracking
As your gifting program grows, keeping tabs on influencer performance and calculating ROI can quickly become a complex undertaking. Tracking multiple influencers’ social content and correlating it with sales via Shopify can overwhelm even the most organised teams.
For example.If you have 500 influencers posting about your product each month, that’s at least 500 pieces of social content you have to find and then track manually, then match any sales via your Shopify store.
4. Tackling product wastage
As you gift more products as your program expands, it’s crucial to ensure that each influencer generates at least one piece of social content. For those influencers who haven’t posted, tracking and follow-up emails can consume valuable time and resources.
If only 300 influencers post from your original 500, that’s potentially 200 wasted products, plus the time associated with the management of the process.
So how can Dyzio Shopfluence help you 10x your gifting program?
Dyzio Shopfluence offers a range of powerful features that enable you to automate, track, and scale your gifting programs.Say goodbye to spreadsheet-induced nightmares, manual processes, and cumbersome performance tracking.
By seamlessly integrating your Shopify store with Dyzio Shopfluence, your gifting initiatives can surge ahead. From enabling new influencers to join your program, to facilitating gift distribution through your standard eCommerce channels, and real-time tracking of social content and associated sales – the entire process is customisable and white-labeled, adding a layer of credibility to your influencer relationships and boosting the overall effectiveness of your gifting program – from social to sales.
Key Takeaways
- Influencer gifting can be an effective way for businesses to boost sales and increase brand awareness. It’s a relatively low-cost way of incorporating influencer marketing into your strategy, where your brand can get its products in-front of an engaged audience and build trust and credibility.
- By using automated tools like Dyzio Shopfluence, brands can easily scale their gifting programs – saving time, reducing product wastage – and ultimately increasing brand awareness and sales.
If you’d like to learn more about how Dyzio Shopflunce can help your eCommerce brand grow, please get in touch matt@dyzio.co