Influencer marketing has continued to explode in 2022, and with brands #1 priority being measuring the impact and performance of their Influencer marketing campaigns, we’ve been super busy at Dyzio.
As we head into the New Year, we have taken a look back on the key trends and data Dyzio’s tracked from 2022.
25,000 hours saved for our clients
You can’t afford to waste time.
Your time shouldn’t be wasted waiting for screenshots. Monitoring activities can be difficult when working with multiple influencers on different campaigns across several platforms. Although spreadsheets are relatively easy to build, real time analytics are most important.
In a fast paced industry like influencer marketing, relying on screenshots and emails from an influencer’s activity and transferring them to a spreadsheet will cause inaccurate influencer data, which are out of date in minutes.
Dyzio’s ability to track influencer campaign performance has saved our clients a total of 25,000 hours in 2022, allowing clients to abandon the spreadsheets and access the performance of influencer content in a single dashboard that monitors the fundamental metrics all at once.
300,000 tracked pieces of influencer content
Over the course of 2022 Dyzio have tracked up to 300,000 pieces of influencer content across TikTok, Instagram, Facebook, Twitter and YouTube simultaneously.
185,000 tracked Instagram stories
Instagram stories allow influencers to connect deeper with their audience through more authentic and unedited content. Brand led Stories also tend to be more palatable to their audience than a sponsored grid post.
However, understanding the impact of your influencers’ Instagram stories, can be difficult and the hardest to track due to being live for 24 hours only.
Dyzio have tracked 185,000 story data as soon as they go live, using campaign hashtags and @mentions.
With automated tracking and a range of reports ready to download and share, you’ll be able to get an instant handle on your influencer campaign performance.
20,000 tracked Instagram reels
Reels have become Instagram’s fastest growing feature worldwide with 9 out of 10 users watching instagram reels weekly.
Dyzio has tracked 20,000 Instagram reels in 2022, which is a 386% increase from 2021. With reels becoming increasingly popular, particularly with the rise of TikTok, the importance of tracking influencer activity is vital.
10,000 tracked TikTok posts
In the last few years, TikTok’s usage has truly exploded, becoming one of the most popular social media platforms for influencers reaching 3.1 million active influencers.
It can get tricky to measure influencer campaign activity precisely, however Dyzio has measured the performance of up to 10,000 TikTok videos involving multiple influencers and user-generated content. The number of TikTok Dyzio has tracked has increased by 320% from 2021 to 2022.
We look forward to seeing you in the New Year!