We’re all used to a busy and fast-paced life, but now self-isolation and social distancing are really putting us social creatures to the test. While we get used to spending more time on our own, we are going online more than ever – to look for information, support, entertainment and especially a sense of community.
In this post, we have selected a number of recent articles from our trusted partners and industry experts, that highlight how creators are adapting their content and the way they engage with their audiences – to be a force for good and positivity, supporting both communities and businesses alike.
Corq: Homeschooling influencers sharing how they do it
With Corona-closure happening across the country, schools have sent home worksheets and are creating online courses to keep the education flowing. However, for parents who have never homeschooled or wanted to homeschool, this is a daunting time. Thankfully, there are influencers who have been home educating their children for years and who cover these journeys on blogs and Instagram.
Corq: Content in the time of Coronavirus: Instagram Live
Since the world started working from home, a growing number of influencers are making the jump to broadcasting. Yes, Instagram Live has finally hit its stride – it turned out adoption of this functionality simply required a new reality.
The Guardian: The best Instagram cookalongs to follow in your kitchen at home
Create a sourdough starter, roll your own pasta or bake with chocolate – you may not be able to go out to eat but you can sharpen your cooking skills online with expert chefs
Traackr: What Does COVID-19 Mean For Influencer Marketing?
As quarantine life in many countries around the world takes full effect, we look at what’s happening in the influencer ecosystem and offer some advice for brand communication in these trying times.
PR Daily: How influencer marketing is helping the public fight COVID-19
COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns. Now is a critical point in time for brands to be agile, make necessary tweaks to their plans and use the power of trusted influencers for good. There are many benefits to leaning into influencer marketing to fight this pandemic, but it really boils down to our duty of care as marketers and collective responsibility as global citizens in times of crisis.
Please share any inspirational stories or content with our team, so we can share them with our network – email firstname.lastname@example.org