Steffi French, Author at dyzio brochure

March: Top 5 influencer marketing campaigns you need to know about

Posted on March 30, 2023 by Steffi French

From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...

Dyzio Features

What’s new in Dyzio?

Posted on March 21, 2023 by Steffi French

Just like Instagram adding a new music feature at the start of the year, Dyzio is constantly evolving to be a valuable product in the influencer marketing industry. At Dyzio, our goal is to ensure our capabilities align with the latest trends in influencer marketing, so that we can make your life mu...

McDonalds Raise Your Arches campaign photo

Campaigns

#RaiseYourArches, the data behind the success

Posted on March 15, 2023 by Steffi French

In our previous article we reviewed the creator strategy driving the McDonald’s #RaiseYourArches campaigns remarkable success on social media – and there wasn’t a Big Mac in sight. By using a smart combination of niche (micro and mid-tier) and mass market (macro and mega) influen...

Campaigns, Creators

February: Top 5 brand campaigns you need to know about

Posted on February 27, 2023 by Steffi French

Your February Influencer Marketing campaign round-up is here! From 10 minute TikTok ads (#HiltonForTheStay) to campaigns void of its two most important assets (McDonalds), February has been a month full of creativity and bold movements! Incase you’ve missed the campaigns, here’s a quick ...

Influencer Marketing Tips

McDonald’s #RaiseYourArches, tapping into Creator authenticity

Posted on February 20, 2023 by Steffi French

At the start of January, Leo Burnett launched a new Ad campaign for McDonald’s – #RaiseYourArches – void of its two most important assets: its restaurant and its food. Using subtle cues, the ad was recognisably from McDonald’s and represents an interesting new approach from the...

Influencer Marketing Tips

4 Signs Your Influencer has Fake Followers

Posted on January 27, 2023 by Steffi French

Working with influencers is a great way for a brand to expand its presence, audience and create user-generated content, although brands need to carefully look into an influencer’s following before initiating a partnership in case of fake followers. As influencer marketing continues to soar, ...

Influencer Marketing Tips

Increase your Reach with Instagrams New Music Feature

Posted on January 19, 2023 by Steffi French

The Battle for Music has begun… Towards the end of 2022, Instagram announced that it was launching a new feature where you can add music to still image posts to further enhance the IG experience. Music will no longer be limited to Stories and Reels, as Instagram explains ‘you can now add a...

Rocket graphic on coins demonstrating content boosting

Influencer Marketing Tips

Influencer Marketing: Predictions for 2023

Posted on December 20, 2022 by Steffi French

The rise of video consumption – TikTok Vs Reels Ever since Instagram Reels’ launch – as the platform’s quick response to social media users’ attraction to short-form videos, marketers have been caught in a Reels vs TikTok battle, trying to identify the best-performing network...

Influencer Marketing Tips

Dyzio Wrapped 2022

Posted on December 8, 2022 by Steffi French

Influencer marketing has continued to explode in 2022, and with brands #1 priority being measuring the impact and performance of their Influencer marketing campaigns, we’ve been super busy at Dyzio. As we head into the New Year, we have taken a look back on the key trends and data Dyzio’s tracke...