Ryderwear: The power of influencer gifting
To launch their latest campaign, Ryderwear harnessed the power of influencer gifting, using discount codes across Instagram and TikTok....
How the Heinz x Absolut campaign went viral
In what is set to be one of the most unexpected partnerships of the year, household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Penne alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch which was ...
March: Top 5 influencer marketing campaigns you need to know about
From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...
What’s new in Dyzio?
Just like Instagram adding a new music feature at the start of the year, Dyzio is constantly evolving to be a valuable product in the influencer marketing industry. At Dyzio, our goal is to ensure our capabilities align with the latest trends in influencer marketing, so that we can make your life mu...
#RaiseYourArches, the data behind the success
In our previous article we reviewed the creator strategy driving the McDonald’s #RaiseYourArches campaigns remarkable success on social media – and there wasn’t a Big Mac in sight. By using a smart combination of niche (micro and mid-tier) and mass market (macro and mega) influen...
February: Top 5 brand campaigns you need to know about
Your February Influencer Marketing campaign round-up is here! From 10 minute TikTok ads (#HiltonForTheStay) to campaigns void of its two most important assets (McDonalds), February has been a month full of creativity and bold movements! Incase you’ve missed the campaigns, here’s a quick ...
McDonald’s #RaiseYourArches, tapping into Creator authenticity
At the start of January, Leo Burnett launched a new Ad campaign for McDonald’s – #RaiseYourArches – void of its two most important assets: its restaurant and its food. Using subtle cues, the ad was recognisably from McDonald’s and represents an interesting new approach from the...
4 Signs Your Influencer has Fake Followers
Working with influencers is a great way for a brand to expand its presence, audience and create user-generated content, although brands need to carefully look into an influencer’s following before initiating a partnership in case of fake followers. As influencer marketing continues to soar, ...
Increase your Reach with Instagrams New Music Feature
The Battle for Music has begun… Towards the end of 2022, Instagram announced that it was launching a new feature where you can add music to still image posts to further enhance the IG experience. Music will no longer be limited to Stories and Reels, as Instagram explains ‘you can now add a...
Top 5 Tips to Consider when Content Boosting Influencer’s Posts on Social Media
Brands and influencers want their content to be seen by as many of their followers as possible, however, with social media platform algorithms constantly evolving, they often find themselves facing a constant battle to reach their audience. Because of this, social media marketing is a pay-to-pl...