We’ve been busy making Dyzio even easier to use. Here’s a look at the latest features now available in the platform. Missed an influencer Story? You can now add it to Dyzio Missed an influencer’s Story? Story History makes it easy to find Stories that weren’t automatically captured...

The landscape of digital marketing is undergoing a fundamental shift in how brands interact with creators. For over a decade, influencer marketing was largely defined by the “campaign” model. This was characterised by transactional, short-term contracts where a brand paid a creator to po...

Knowing how to gift influencers is one of the most important strategies and effective ways to spread the word about your brand, build relationships, and drive sales- all while creating buzz-worthy content. But if you’ve ever felt overwhelmed trying to figure out how to get started or make the proc...

Affiliate marketing has become one of the most popular ways for brands to grow their reach and drive sales. Whether you’re a seasoned entrepreneur or just starting your business journey, understanding the basics of affiliate marketing is essential for boosting your brand’s visibility and sales. ...

User-Generated Content (UGC) is one of the most powerful marketing tools available today. It’s authentic, engaging, and builds trust among potential customers. However, many brands make the mistake of only sharing UGC once and then moving on. By repurposing UGC, you can extend its value, increase ...

We delve into the practices of five brands that have effectively employed influencer gifting and are achieving success from their campaigns....

The rise of Instagram stories in Brand deals Instagram Stories are now often included as part of the overall content package that influencers offer to brands, when working on a new campaign. That’s for a couple of reasons: Firstly, due to Instagram Stories including a mix of multiple slides, video...

In this interview we catch-up with James Plumb, who is the Paid Media Manager at Evolution Power Tools (https://evolutionpowertools.com/uk/). James shares his views on the influencer marketing industry, how Evolution Power Tools use influencer created content to drive their business forward and thei...