Ryderwear: The power of influencer gifting
To launch their latest campaign, Ryderwear harnessed the power of influencer gifting, using discount codes across Instagram and TikTok....
Campaign breakdown: How the Heinz x Absolut campaign went viral
In what is set to be one of the most unexpected partnerships of the year, household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Penne alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch which was ...
March: Top 5 influencer marketing campaigns you need to know about
From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...
#RaiseYourArches, the data behind the success
In our previous article we reviewed the creator strategy driving the McDonald’s #RaiseYourArches campaigns remarkable success on social media – and there wasn’t a Big Mac in sight. By using a smart combination of niche (micro and mid-tier) and mass market (macro and mega) influen...
February: Top 5 brand campaigns you need to know about
Your February Influencer Marketing campaign round-up is here! From 10 minute TikTok ads (#HiltonForTheStay) to campaigns void of its two most important assets (McDonalds), February has been a month full of creativity and bold movements! Incase you’ve missed the campaigns, here’s a quick ...
Influencer Inspiration & Entertainment
We’re all used to a busy and fast-paced life, but now self-isolation and social distancing are really putting us social creatures to the test. While we get used to spending more time on our own, we are going online more than ever – to look for information, support, entertainment and especial...
Let creators be creative – our fav campaigns of 2018
In order to create a successful influencer campaign, it’s not only necessary to find the appropriate influencers for your brand, but also to trust influencers with content creation. If they’ve managed to catch your attention, they probably know a thing or two about how to promote your brand and ...