TikTok Shop has become a game-changer for e-commerce brands by offering a seamless integration of shopping features directly within the app What is a TikTok Shop? TikTok Shop allows brands and influencers to sell products through in-feed video content, providing a more dynamic experience for users. ...

As social media keeps evolving, with new platforms popping up and existing ones constantly changing, brands must stay in the loop regarding the latest trends and best practices in influencer marketing on TikTok and Instagram. Over the last couple of years, TikTok has emerged as a leading influencer ...

In today’s dynamic business environment, brands and retailers are on a continuous quest for customer growth. A significant challenge in this journey is the rising cost of acquiring new customers. However, a solution lies in leveraging the power of influencer gifting and micro-influencers to he...

Marketers are well aware that when it comes to creators, gauging their ‘influence’ solely by the number of followers they have is no longer the way to do it. With more and more people looking for recommendations on products to buy, places to eat and destinations to visit – authenticity, tr...