Steffi French, Author at dyzio brochure

5 Beauty brands succeeding at influencer gifting

Posted on November 23, 2023 by Steffi French

In this month’s edition we take a look at how beauty brands like Skin + Me, Current Body, Allies of Skin, FRÉ Skincare and Rose & Caramel are managing and succeeding at their influencer gifting programs in the beauty industry. Exploring what platforms they are most focused on and the gene...

Influencer Marketing Tips

Micro-Influencers & Gifting: Your Strategy to a Lower CPA

Posted on November 15, 2023 by Steffi French

In today’s dynamic business environment, brands and retailers are on a continuous quest for customer growth. A significant challenge in this journey is the rising cost of acquiring new customers. However, a solution lies in leveraging the power of influencer gifting and micro-influencers to he...

Influencer Marketing Tips

Smaller is better: The rise of micro-influencers

Posted on October 5, 2023 by Steffi French

Marketers are well aware that when it comes to creators, gauging their ‘influence’ solely by the number of followers they have is no longer the way to do it. With more and more people looking for recommendations on products to buy, places to eat and destinations to visit – authenticity, tr...

Uncategorized

Top 5 brands winning at influencer gifting campaigns

Posted on September 21, 2023 by Steffi French

We delve into the practices of five brands that have effectively employed influencer gifting and are achieving success from their campaigns....

Dyzio Features, Influencer Marketing Tips

5 Benefits of using an automated influencer marketing platform

Posted on September 11, 2023 by Steffi French

Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their performance on spreadsheets. Many brands and agencies are increasingly opting for an automated influencer marketing platfo...

Dyzio Features

Shopify brands: How to 10x your gifting programs

Posted on August 31, 2023 by Steffi French

As the world of influencer marketing continues to accelerate, Shopify brands are on the lookout for ways to enhance and expand their influencer gifting programs. This includes employing tools that can boost and automate the distribution of gifts, helping them save time, gain insights into successful...

Influencer Marketing Tips

4 ways to maximise your influencer gifting program

Posted on August 14, 2023 by Steffi French

For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales. Influencer gifting involves sending your products to a selected group of influence...

Campaigns

Ryderwear: The power of influencer gifting

Posted on July 25, 2023 by Steffi French

To launch their latest campaign, Ryderwear harnessed the power of influencer gifting, using discount codes across Instagram and TikTok....

Campaigns

How the Heinz x Absolut campaign went viral

Posted on April 18, 2023 by Steffi French

In what is set to be one of the most unexpected partnerships of the year, household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Penne alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch which was ...

Campaigns

March: Top 5 influencer marketing campaigns you need to know about

Posted on March 30, 2023 by Steffi French

From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...