Steffi French, Author at dyzio brochure

How to Find and Recover Missed Influencer Stories

Posted on August 20, 2026 by Steffi French

Recover the influencer Stories you thought you’d missed When you’re running influencer campaigns, not every piece of content makes it into your reporting. Stories are particularly easy to lose, a creator might forget to tag your brand, miss the campaign @mention, or post several Stories in quick...

Uncategorized

The Evolution of Influence: From Campaigns to Communities

Posted on April 1, 2026 by Steffi French

The landscape of digital marketing is undergoing a fundamental shift in how brands interact with creators. For over a decade, influencer marketing was largely defined by the “campaign” model. This was characterised by transactional, short-term contracts where a brand paid a creator to po...

Case Studies

How ELEMIS Built a High-Scale Ambassador Community from Scratch

Posted on March 27, 2026 by Steffi French

ELEMIS didn’t want to “stumble” into community building. They partnered with Dyzio to build a structured, scalable influencer ecosystem from day one, moving systematically from wide-reach gifting to deep-rooted advocacy....

Campaigns

5 Metrics Every Influencer Campaign Should Track

Posted on January 28, 2026 by Steffi French

If you are running and tracking influencer campaigns without clear metrics, it becomes difficult to understand what actually worked, what was missed, and how much value the campaign delivered. Likes and comments alone do not tell the full story. To report accurately and prove ROI, agencies and brand...

Influencer Marketing Tips

Influencer Marketing Secrets from Top Beauty Brands

Posted on December 9, 2025 by Steffi French

We’ve all seen beauty brands throwing products at creators and hoping something sticks. But in a saturated market, that’s just noise. The brands actually winning at influencer marketing in 2025 are the ones that treat creators like collaborators, not channels. Here are four beauty brands doing i...

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How to Gift Influencers: A Step-by-Step Guide by Shopfluence

Posted on November 7, 2025 by Steffi French

Knowing how to gift influencers is one of the most important strategies and effective ways to spread the word about your brand, build relationships, and drive sales- all while creating buzz-worthy content. But if you’ve ever felt overwhelmed trying to figure out how to get started or make the proc...

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The Ultimate Beginner’s Guide to Affiliate Marketing for Brands

Posted on October 31, 2025 by Steffi French

Affiliate marketing has become one of the most popular ways for brands to grow their reach and drive sales. Whether you’re a seasoned entrepreneur or just starting your business journey, understanding the basics of affiliate marketing is essential for boosting your brand’s visibility and sales. ...

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How to Make the Most of User-Generated Content Across Platforms

Posted on October 24, 2025 by Steffi French

User-Generated Content (UGC) is one of the most powerful marketing tools available today. It’s authentic, engaging, and builds trust among potential customers. However, many brands make the mistake of only sharing UGC once and then moving on. By repurposing UGC, you can extend its value, increase ...

Case Studies

How TrueStart Coffee generated mass awareness through influencer gifting prior to their in-store launch in January

Posted on February 12, 2024 by Steffi French

TrueStart Coffee wanted to make more people aware of their lightly caffeinated and decaffeinated coffee, while also highlighting the key health benefits in the health and wellbeing sector....

Influencer Marketing Tips

Turning Likes into Sales: Influencer Marketing on TikTok Shop

Posted on January 25, 2024 by Steffi French

TikTok Shop has become a game-changer for e-commerce brands by offering a seamless integration of shopping features directly within the app What is a TikTok Shop? TikTok Shop allows brands and influencers to sell products through in-feed video content, providing a more dynamic experience for users. ...