How TrueStart Coffee generated mass awareness through influencer gifting prior to their in-store launch in January.
The challenge
TrueStart Coffee wanted to make more people aware of their lightly caffeinated and decaffeinated coffee, while also highlighting the key health benefits in the health and wellbeing sector.
Our solution
To address this challenge, TrueStart partnered with Dyzio Shopfluence to implement an influencer gifting strategy using nano and micro-influencers across TikTok and Instagram.
Campaign management
Implemented a personalised, white-label sign-up form where influencers could sign-up to TrueStart’s gifting program through a series of questions related to the brands values.
Integrated TrueStart’s Shopify store with Dyzio Shopfluence enabling influencers to seamlessly select and purchase their gifts directly from TrueStart’s e-commerce platform.
Automated emails and
discount code distribution
Implemented a series of automated, white-labelled emails powered by Dyzio Shopfluence. Each influencer received personalised communication, including unique discount codes directly from their Shopify store, content briefs, and posting reminders.
Content tracking
and monitoring
Monitored and tracked every piece of content produced by TrueStart’s influencers and automatically uploaded into TrueStart’s dashboard providing real-time insights into the performance of the influencers.
The results
INFLUENCERS recruited
Recruited 66 influencers in their first month
Gifts sent
Gifted 46 health and wellness nano and micro-influencers their lightly caffeinated and decaff coffee
pieces of content
Generated over 111 pieces of influencer-created content, providing abundant material for repurposing on TrueStart’s brand channels.
impressions
TrueStart’s gifting program generated 70,000 impressions during their first month
custom reports
Over 111 pieces of content were tracked and generated into live custom reports to evaluate best performing influencers.
We have been over the moon with how Shopfluence by Dyzio has worked for us, we’ve seen our engagement go up, it’s a brilliant way of sampling and an authentic way to get consumers interacting with the brand through their own lens. It’s also been a massive time saver for the team – worth every penny!
India Rawlin
Brand Manager at TrueStart
Read our case studies to find out how our clients increased their influencer marketing performance using Dyzio.
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