Top 5 brands winning at influencer gifting campaigns
We delve into the practices of five brands that have effectively employed influencer gifting and are achieving success from their campaigns....
5 Benefits of using an automated influencer marketing platform
Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their performance on spreadsheets. Many brands and agencies are increasingly opting for an automated influencer marketing platfo...
Shopify brands: How to 10x your gifting programs
As the world of influencer marketing continues to accelerate, Shopify brands are on the lookout for ways to enhance and expand their influencer gifting programs. This includes employing tools that can boost and automate the distribution of gifts, helping them save time, gain insights into successful...
4 ways to maximise your influencer gifting program
For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales. Influencer gifting involves sending your products to a selected group of influence...
Ryderwear: The power of influencer gifting
To launch their latest campaign, Ryderwear harnessed the power of influencer gifting, using discount codes across Instagram and TikTok....
How the Heinz x Absolut campaign went viral
In what is set to be one of the most unexpected partnerships of the year, household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Penne alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch which was ...
March: Top 5 influencer marketing campaigns you need to know about
From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...
What’s new in Dyzio?
Just like Instagram adding a new music feature at the start of the year, Dyzio is constantly evolving to be a valuable product in the influencer marketing industry. At Dyzio, our goal is to ensure our capabilities align with the latest trends in influencer marketing, so that we can make your life mu...
#RaiseYourArches, the data behind the success
In our previous article we reviewed the creator strategy driving the McDonald’s #RaiseYourArches campaigns remarkable success on social media – and there wasn’t a Big Mac in sight. By using a smart combination of niche (micro and mid-tier) and mass market (macro and mega) influen...
February: Top 5 brand campaigns you need to know about
Your February Influencer Marketing campaign round-up is here! From 10 minute TikTok ads (#HiltonForTheStay) to campaigns void of its two most important assets (McDonalds), February has been a month full of creativity and bold movements! Incase you’ve missed the campaigns, here’s a quick ...