Overall, Dyzio Shopfluence not only resolved Abbott Lyon’s challenges but also led to significant improvements in efficiency, content generation, and overall campaign success.

 

Here at Abbott Lyon, we run a gifted programme across our key territories to generate meaningful and authentic partnerships with influencers on a mass scale. We have been running the gifted programme for over 18 months, 12 months of this time were spent manually working with our influencers. Since introducing Dyzio’s platform in May 2023, we have been able to transform our programme and working relationship with our influencers to become a much more self-sufficient, successful gifting programme.

 

Manually running our programme was inefficient and restricted us from expanding due to the time consuming process – internally ordering and communicating with each influencer individually, hand-holding them through each campaign. There was little time to find new talent and review the content of existing collaborations.

 

Now, working with Dyzio has meant we have a fully automated, scalable, user-friendly platform that allows us to capture all content in one place, along with data-driven insights to monitor performance. Due to working closely with Dyzio to build an automated programme, we have been able to scale our programme by 3x fold as well as introduce influencers from new social media channels.

 

From simple onboarding of influencers through the personalised sign up forms, to automated unique discount codes allowing influencers to have more control over their own orders, Dyzio has proven to be an essential tool for any brand looking to optimise its influencer programme. It’s an efficient solution that has positively impacted our time management, influencer engagement, and overall program effectiveness. We endorse Dyzio as a game-changer in the realm of influencer marketing.