At the start of January, Leo Burnett launched a new Ad campaign for  McDonald’s – #RaiseYourArches – void of its two most important assets: its restaurant and its food. Using subtle cues, the ad was recognisably from McDonald’s and represents an interesting new approach from the...

Working with influencers is a great way for a brand to expand its presence, audience and create user-generated content. However, brands need to carefully look into an influencer before initiating a partnership.  As influencer marketing continues to soar, influencer selection becomes even more c...

The Battle for Music has begun…  Towards the end of 2022, Instagram announced that it was launching a new feature where you can add music to still image posts to further enhance the IG experience. Music will no longer be limited to Stories and Reels, as Instagram explains ‘you can now add a...

The rise of video consumption – TikTok Vs Reels  Ever since Instagram Reels’ launch – as the platform’s quick response to social media users’ attraction to short-form videos, marketers have been caught in a Reels vs TikTok battle, trying to identify the best-performing network...

Influencer marketing has continued to explode in 2022, and with brands #1 priority being measuring the impact and performance of their Influencer marketing campaigns, we’ve been super busy at Dyzio. As we head into the New Year, we have taken a look back on the key trends and data Dyzio’s tracke...

Black Friday is right around the corner and TikTok has been one of the platforms leading the change in this post-pandemic e-commerce landscape.  For brands hoping to take part in Black Friday on TikTok, here are a few trends to capture the best results. With digital video consumption increasing...

Influencer marketing is a type of marketing that focuses on leveraging the influence of key individuals to promote a product or service. These influencers are typically people who have a large following on social media, such as celebrities, bloggers, and YouTube stars. By partnering with these influ...