As social media keeps evolving, with new platforms popping up and existing ones constantly changing, brands must stay in the loop regarding the latest trends and best practices in influencer marketing on TikTok and Instagram. Over the last couple of years, TikTok has emerged as a leading influencer ...

In today’s dynamic business environment, brands and retailers are on a continuous quest for customer growth. A significant challenge in this journey is the rising cost of acquiring new customers. However, a solution lies in leveraging the power of influencer gifting and micro-influencers to he...

Marketers are well aware that when it comes to creators, gauging their ‘influence’ solely by the number of followers they have is no longer the way to do it. With more and more people looking for recommendations on products to buy, places to eat and destinations to visit – authenticity, tr...

For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales. Influencer gifting involves sending your products to a selected group of influence...