Steffi French, Author at dyzio brochure

Dyzio Features, Influencer Marketing Tips

5 Benefits of using an automated influencer marketing platform

Posted on September 11, 2023 by Steffi French

Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their performance on spreadsheets. Many brands and agencies are increasingly opting for an automated influencer marketing platfo...

Dyzio Features

Shopify brands: How to 10x your gifting programs

Posted on August 31, 2023 by Steffi French

As the world of influencer marketing continues to accelerate, Shopify brands are on the lookout for ways to enhance and expand their influencer gifting programs. This includes employing tools that can boost and automate the distribution of gifts, helping them save time, gain insights into successful...

Influencer Marketing Tips

4 ways to maximise your influencer gifting program

Posted on August 14, 2023 by Steffi French

For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales. Influencer gifting involves sending your products to a selected group of influence...

Campaigns

Ryderwear: The power of influencer gifting

Posted on July 25, 2023 by Steffi French

To launch their latest campaign, Ryderwear harnessed the power of influencer gifting, using discount codes across Instagram and TikTok....

Campaigns

How the Heinz x Absolut campaign went viral

Posted on April 18, 2023 by Steffi French

In what is set to be one of the most unexpected partnerships of the year, household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Penne alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch which was ...

Campaigns

March: Top 5 influencer marketing campaigns you need to know about

Posted on March 30, 2023 by Steffi French

From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...

Dyzio Features

What’s new in Dyzio?

Posted on March 21, 2023 by Steffi French

Just like Instagram adding a new music feature at the start of the year, Dyzio is constantly evolving to be a valuable product in the influencer marketing industry. At Dyzio, our goal is to ensure our capabilities align with the latest trends in influencer marketing, so that we can make your life mu...

McDonalds Raise Your Arches campaign photo

Campaigns

#RaiseYourArches, the data behind the success

Posted on March 15, 2023 by Steffi French

In our previous article we reviewed the creator strategy driving the McDonald’s #RaiseYourArches campaigns remarkable success on social media – and there wasn’t a Big Mac in sight. By using a smart combination of niche (micro and mid-tier) and mass market (macro and mega) influen...

Campaigns, Creators

February: Top 5 brand campaigns you need to know about

Posted on February 27, 2023 by Steffi French

Your February Influencer Marketing campaign round-up is here! From 10 minute TikTok ads (#HiltonForTheStay) to campaigns void of its two most important assets (McDonalds), February has been a month full of creativity and bold movements! Incase you’ve missed the campaigns, here’s a quick ...

Influencer Marketing Tips

McDonald’s #RaiseYourArches, tapping into Creator authenticity

Posted on February 20, 2023 by Steffi French

At the start of January, Leo Burnett launched a new Ad campaign for McDonald’s – #RaiseYourArches – void of its two most important assets: its restaurant and its food. Using subtle cues, the ad was recognisably from McDonald’s and represents an interesting new approach from the...