For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales. Influencer gifting involves sending your products to a selected group of influence...

At the start of January, Leo Burnett launched a new Ad campaign for  McDonald’s – #RaiseYourArches – void of its two most important assets: its restaurant and its food. Using subtle cues, the ad was recognisably from McDonald’s and represents an interesting new approach from the...

Working with influencers is a great way for a brand to expand its presence, audience and create user-generated content, although brands need to carefully look into an influencer’s following before initiating a partnership in case of fake followers.  As influencer marketing continues to soar, ...

The Battle for Music has begun…  Towards the end of 2022, Instagram announced that it was launching a new feature where you can add music to still image posts to further enhance the IG experience. Music will no longer be limited to Stories and Reels, as Instagram explains ‘you can now add a...