Matt Hebden, Author at dyzio brochure

5 reasons to use demographic data to find the right Influencers

Posted on February 15, 2021 by Matt Hebden

When planning your influencer marketing campaigns, selecting the right influencers is key. The first step on the road to success is finding influencers who have the same target audience as the product or service you are selling. Therefore, it’s crucial to get an understanding of each influencer’...

Influencer Marketing Tips

5 Reasons To Tap Into TikTok For Your Influencer Marketing Campaigns In 2021

Posted on January 11, 2021 by Matt Hebden

The social media landscape is well known for being constantly and rapidly evolving. Along with the four giants – Facebook, Instagram, YouTube and Twitter – the popular video-sharing platform TikTok is where you should be looking to activate your influencer marketing campaigns in 2021. He...

Influencer Marketing Tips

10 tactics to improve your Influencer Marketing effectiveness – part 2

Posted on August 10, 2020 by Matt Hebden

Phase 2: tips to help improve your live campaign performance. In the second part of this blog series we look at the next 5 tips to help you improve the success of your influencer marketing campaigns, once they go live. With good project management, robust data tracking and the right tools – yo...

Influencer Marketing Tips

10 tactics to improve your Influencer Marketing effectiveness – part 1

Posted on July 10, 2020 by Matt Hebden

Managing influencer marketing campaigns can be both complex and time consuming, so you want to make sure that you have the right data, tools and processes in place, to help you maximum your return on investment and the effectiveness of your campaigns. To help you achieve this goal, we have outlined ...

Influencer Marketing Tips

Harness the power of Instagram Stories

Posted on May 22, 2020 by Matt Hebden

Instagram Stories are the perfect way to share life’s moments, but they also provide a great opportunity to expand the impact and reach of your influencer marketing campaigns. After launching in August 2016, Instagram Stories are viewed by 500 million users every day (Instagram internal data, Janu...

Dyzio Features, Influencer Marketing Tips

How to calculate Earned Media Value from your influencer campaigns

Posted on May 3, 2020 by Matt Hebden

So first off, what is Earned Media Value? The term Earned Media Value (EMV) has long been used in the PR world, to help track and analyze the value of a branded story that has been featured in a newspaper, website, magazine or on TV – for free. So it’s the estimated VALUE of the […]...

Campaigns, Creators

Influencer Inspiration & Entertainment

Posted on April 1, 2020 by Matt Hebden

We’re all used to a busy and fast-paced life, but now self-isolation and social distancing are really putting us social creatures to the test. While we get used to spending more time on our own, we are going online more than ever – to look for information, support, entertainment and especial...

Influencer Marketing Tips

Facebook adds ‘care’ emoji reactions

Posted on February 22, 2020 by Matt Hebden

In these unprecedented times, while the most of us are currently quarantined at home, staying connected is more important than ever. As a result social media usage has grown. In particular, Facebook is experiencing a record usage with its traffic increased by 37%. A few days ago the company announce...

Uncategorized

New Feature: Tracking Instagram Stories Data

Posted on July 22, 2019 by Matt Hebden

The rise of Instagram stories in Brand deals Instagram Stories are now often included as part of the overall content package that influencers offer to brands, when working on a new campaign. That’s for a couple of reasons: Firstly, due to Instagram Stories including a mix of multiple slides, video...

Uncategorized

Evolution Power Tools and the power of micro advocates

Posted on July 11, 2019 by Matt Hebden

In this interview we catch-up with James Plumb, who is the Paid Media Manager at Evolution Power Tools (https://evolutionpowertools.com/uk/). James shares his views on the influencer marketing industry, how Evolution Power Tools use influencer created content to drive their business forward and thei...