If you are running and tracking influencer campaigns without clear metrics, it becomes difficult to understand what actually worked, what was missed, and how much value the campaign delivered. Likes and comments alone do not tell the full story. To report accurately and prove ROI, agencies and brand...

From unexpected collaborations to reversing the damage of false beauty standards, 2023 has seen a year full of exciting and inspiring campaigns.  In case you’ve missed the campaigns, we take a look back at our favourite campaigns from 2023. FLANNELS: Unleashing a fashion frenzy on TikTok FLAN...

To launch their latest campaign, Ryderwear harnessed the power of influencer gifting, using discount codes across Instagram and TikTok....

In what is set to be one of the most unexpected partnerships of the year, household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Penne alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch which was ...

From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...

In our previous article we reviewed the creator strategy driving the McDonald’s #RaiseYourArches campaigns remarkable success on social media – and there wasn’t a Big Mac in sight.  By using a smart combination of niche (micro and mid-tier) and mass market (macro and mega) influen...