Campaigns Archives - dyzio brochure

Tips and tricks for running a successful influencer gifting campaigns

Posted on January 16, 2024 by Steffi French

Have you ever wondered what makes influencer gifting campaigns that little bit more effective? We’ve identified common themes of what works really well and what doesn’t from analysing hundreds of influencer gifting campaigns. Go for grids, skip the stories Although Stories bring ...

Campaigns

Standout Influencer Marketing Campaigns from 2023

Posted on December 21, 2023 by Steffi French

From unexpected collaborations to reversing the damage of false beauty standards, 2023 has seen a year full of exciting and inspiring campaigns. In case you’ve missed the campaigns, we take a look back at our favourite campaigns from 2023. FLANNELS: Unleashing a fashion frenzy on TikTok FLAN...

Campaigns

Ryderwear: The power of influencer gifting

Posted on July 25, 2023 by Steffi French

To launch their latest campaign, Ryderwear harnessed the power of influencer gifting, using discount codes across Instagram and TikTok....

Campaigns

How the Heinz x Absolut campaign went viral

Posted on April 18, 2023 by Steffi French

In what is set to be one of the most unexpected partnerships of the year, household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Penne alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch which was ...

Campaigns

March: Top 5 influencer marketing campaigns you need to know about

Posted on March 30, 2023 by Steffi French

From influencer marketing campaigns raising awareness about underage drinking (Diageo) to campaigns hoping to reverse the damage of false beauty standards (Dove), March has seen a month full of inspiring campaigns looking to make a positive impact. Incase you’ve missed the campaigns, here’s a qu...

McDonalds Raise Your Arches campaign photo

Campaigns

#RaiseYourArches, the data behind the success

Posted on March 15, 2023 by Steffi French

In our previous article we reviewed the creator strategy driving the McDonald’s #RaiseYourArches campaigns remarkable success on social media – and there wasn’t a Big Mac in sight. By using a smart combination of niche (micro and mid-tier) and mass market (macro and mega) influen...

Campaigns, Creators

February: Top 5 brand campaigns you need to know about

Posted on February 27, 2023 by Steffi French

Your February Influencer Marketing campaign round-up is here! From 10 minute TikTok ads (#HiltonForTheStay) to campaigns void of its two most important assets (McDonalds), February has been a month full of creativity and bold movements! Incase you’ve missed the campaigns, here’s a quick ...

Campaigns, Creators

Influencer Inspiration & Entertainment

Posted on April 1, 2020 by Matt Hebden

We’re all used to a busy and fast-paced life, but now self-isolation and social distancing are really putting us social creatures to the test. While we get used to spending more time on our own, we are going online more than ever – to look for information, support, entertainment and especial...

Campaigns, Creators

Let creators be creative – our fav campaigns of 2018

Posted on August 25, 2018 by Matt Hebden

In order to create a successful influencer campaign, it’s not only necessary to find the appropriate influencers for your brand, but also to trust influencers with content creation. If they’ve managed to catch your attention, they probably know a thing or two about how to promote your brand and ...