We delve into the practices of five brands that have effectively employed influencer gifting and are achieving success from their campaigns....

The rise of Instagram stories in Brand deals Instagram Stories are now often included as part of the overall content package that influencers offer to brands, when working on a new campaign. That’s for a couple of reasons: Firstly, due to Instagram Stories including a mix of multiple slides, video...

In this interview we catch-up with James Plumb, who is the Paid Media Manager at Evolution Power Tools (https://evolutionpowertools.com/uk/). James shares his views on the influencer marketing industry, how Evolution Power Tools use influencer created content to drive their business forward and thei...