We’ve all seen beauty brands throwing products at creators and hoping something sticks. But in a saturated market, that’s just noise. The brands actually winning at influencer marketing in 2025 are the ones that treat creators like collaborators, not channels. Here are four beauty brands doing i...

TikTok Shop has become a game-changer for e-commerce brands by offering a seamless integration of shopping features directly within the app What is a TikTok Shop? TikTok Shop allows brands and influencers to sell products through in-feed video content, providing a more dynamic experience for users. ...

As social media keeps evolving, with new platforms popping up and existing ones constantly changing, brands must stay in the loop regarding the latest trends and best practices in influencer marketing on TikTok and Instagram. Over the last couple of years, TikTok has emerged as a leading influencer ...