We’ve all seen beauty brands throwing products at creators and hoping something sticks. But in a saturated market, that’s just noise. The brands actually winning at influencer marketing in 2025 are the ones that treat creators like collaborators, not channels. Here are four beauty brands doing i...

TikTok Shop has become a game-changer for e-commerce brands by offering a seamless integration of shopping features directly within the app What is a TikTok Shop? TikTok Shop allows brands and influencers to sell products through in-feed video content, providing a more dynamic experience for users. ...

As social media keeps evolving, with new platforms popping up and existing ones constantly changing, brands must stay in the loop regarding the latest trends and best practices in influencer marketing on TikTok and Instagram. Over the last couple of years, TikTok has emerged as a leading influencer ...

In today’s dynamic business environment, brands and retailers are on a continuous quest for customer growth. A significant challenge in this journey is the rising cost of acquiring new customers. However, a solution lies in leveraging the power of influencer gifting and micro-influencers to he...

Marketers are well aware that when it comes to creators, gauging their ‘influence’ solely by the number of followers they have is no longer the way to do it. With more and more people looking for recommendations on products to buy, places to eat and destinations to visit – authenticity, tr...

For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales. Influencer gifting involves sending your products to a selected group of influence...

At the start of January, Leo Burnett launched a new Ad campaign for  McDonald’s – #RaiseYourArches – void of its two most important assets: its restaurant and its food. Using subtle cues, the ad was recognisably from McDonald’s and represents an interesting new approach from the...

Working with influencers is a great way for a brand to expand its presence, audience and create user-generated content, although brands need to carefully look into an influencer’s following before initiating a partnership in case of fake followers.  As influencer marketing continues to soar, ...