When planning your influencer marketing campaigns, selecting the right influencers is key. The first step on the road to success is finding influencers who have the same target audience as the product or service you are selling. Therefore, it’s crucial to get an understanding of each influencer’s demographics, to ensure there is a good match (in terms of the age, gender, location etc.) with you brand’s target audience.
So why does influencer audience demographics matter?
- Problem: If you are trying to reach everyone, you may reach no one!
Consumers are bombarded by hundreds of marketing messages every day – which makes it incredibly hard to get noticed. If you are talking to an audience whose interests or demographics don’t match with that of your brands – then there is very little chance that you will create an impact or get the desired response.
- Solution: Select influencers based on their audience
Do your research and find the perfect influencers, who’s audience profile fits with your brand and message.
5 reasons to use demographic data to find the perfect Influencers
- Improve your customer targeting – Demographics help you earn, and keep, the attention of those who are aligned with your message.
- Personalise your influencer marketing campaigns – Demographics help you create a tailored campaign that speaks specifically to your target audience.
- Engage with your audience – If you know more about your audience, you can better engage with them. Demographics help you identify your target audience’s interests.
- Grow leads and conversions – If you tell the right story to the right people, chances are you will grab the attention of those who are likely to become your customers. People will be keen to listen to a “message” relevant to their beliefs and dreams.
- Stop wasting time (and money) – Demographic data will help you find the perfect match for your brand, saving you time and optimising your influencer marketing spending.
How to identify your influencers’ demographics audience
If you’re interested in researching your influencers’ audience profile, Dyzio now provides Instagram Demographics for all the influencers in your database.
- Dyzio estimates demographic data using AI technology, combined with real demographic data from Instagram and Dyzio’s own proprietary algorithm.
- All you need to do is add influencers to your database, and Dyzio will automatically generate their channel demographics by gender and age.
Ready to gain a deeper knowledge of your influencers’ audience demographics?