Influencer Marketing Tips

Dyzio Features, Influencer Marketing Tips

How to calculate Earned Media Value from your influencer campaigns

Posted on May 3, 2020 by Matt Hebden

So first off, what is Earned Media Value? The term Earned Media Value (EMV) has long been used in the PR world, to help track and analyze the value of a branded story that has been featured in a newspaper, website, magazine or on TV – for free. So it’s the estimated VALUE of the […]...

Facebook adds ‘care’ emoji reactions

Posted on February 22, 2020 by Matt Hebden

In these unprecedented times, while the most of us are currently quarantined at home, staying connected is more important than ever. As a result social media usage has grown. In particular, Facebook is experiencing a record usage with its traffic increased by 37%. A few days ago the company announce...

Fake followers, five ways you can spot them!

Posted on September 15, 2018 by Matt Hebden

Fake followers is undoubtedly a popular talking point right now, particularly after the CMO of Unilever, Keith Weed, raised his concern regarding the issue at Cannes Lions earlier this year. Announcing that Unilever will not work with influencers who have bought followers, Weed urged the industry to...