Matt Hebden, Author at dyzio brochure

Evolution Power Tools and the power of micro advocates

Posted on July 11, 2019 by Matt Hebden

In this interview we catch-up with James Plumb, who is the Paid Media Manager at Evolution Power Tools (https://evolutionpowertools.com/uk/). James shares his views on the influencer marketing industry, how Evolution Power Tools use influencer created content to drive their business forward and thei...

Fake followers, five ways you can spot them!

Posted on September 15, 2018 by Matt Hebden

Fake followers is undoubtedly a popular talking point right now, particularly after the CMO of Unilever, Keith Weed, raised his concern regarding the issue at Cannes Lions earlier this year. Announcing that Unilever will not work with influencers who have bought followers, Weed urged the industry to...

Let creators be creative – our fav campaigns of 2018

Posted on August 25, 2018 by Matt Hebden

In order to create a successful influencer campaign, it’s not only necessary to find the appropriate influencers for your brand, but also to trust influencers with content creation. If they’ve managed to catch your attention, they probably know a thing or two about how to promote your brand and ...