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Case Studies

How bCreator tracked social content from the bCreator Travel Show using Dyzio

bCreator is a UK-based events company, offering premium events to clients throughout the UK and hosting major influencer events such as the bCreator Awards, the bCreator Beauty show and the bCreator Health and Wellbeing show.

The challenge

bCreator was struggling to track and monitor their Travel Creator Show in real-time and conducting data analysis to generate reports covering insights from the event

Our solution

To address these challenges, bCreator partnered with Dyzio and undertook several key actions:

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Campaign tracking
and monitoring

Dyzio set up a live campaign for bCreator, starting the live tracking and monitoring four weeks prior to, and two weeks after, the event to ensure all social media coverage was captured. Tracking content on Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn, Dyzio’s software picked up over 450 assets from the 200+ invited guests and sponsors of the event.

Data analysis

Dyzio analysed the data in detail to capture and produce insights for bCreator Travel Show.

Reporting

Dyzio generated a live campaign report including the overall Earned Media Value (EMV), reach, and content. The report highlighted the best-performing content and influencer for each social media platform, assessed through EMV calculations by Dyzio. Additionally, it included a demographic breakdown analysis.

The results

502
Pieces of content

Over 500 pieces of content were tracked and generated into live custom reports to evaluate the shows performance.

424,000
Total EMV

Over 2,000 pieces of content were tracked and generated into live custom reports to evaluate best performing influencers.

21,000,000
Audience

Generated over 2,000 pieces of influencer-created content, providing abundant material for repurposing on Abbott Lyon’s brand channels.

It was great to track the social content from the bCreator Travel Show, and show the brands in attendance the social media impact of showcasing at a bCreator event! Team Dyzio were great to work with, and condensed a LOT of data down into an easily digestible format

Alice Audley

Alice Audley

Founder and CEO at bCreator

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Read our case studies to find out how our clients increased their influencer marketing performance using Dyzio.

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