Customer story · Abbott Lyon
Abbott Lyon runs a gifting programme across TikTok and Instagram in the UK and US. Run by hand, it meant contacting every creator individually, sending 100 unique discount codes a month and searching for the content they posted. With Shopfluence and Dyzio, the programme now runs itself.
1,000
creators gifted a month, up from 100
18,000+
pieces of creator content tracked
UK + US
gifting campaigns across TikTok and Instagram
The challenge
Abbott Lyon’s team was ordering gifts, sending discount codes and chasing content for every creator one by one. It left little time to find new talent or review what creators were posting.
What Shopfluence and Dyzio do for Abbott Lyon
A branded sign-up form on Abbott Lyon’s site and channels, with questions about the brand’s values.
Creators choose their gift straight from Abbott Lyon’s Shopify store.
Personalised emails with unique Shopify discount codes, content briefs and posting reminders.
Every post is captured and reported live, so the team can see its best-performing creators.
Dyzio has proven to be an essential tool for any brand looking to optimise its influencer programme. It’s an efficient solution that has positively impacted our time management, influencer engagement, and overall program effectiveness.
Chris Bolter, Head of Global Influencer Marketing and Brand Partnerships, Abbott Lyon
Sister platform
Shopfluence recruits creators, sends gifts and runs ambassador programmes, with Dyzio doing the reporting behind the scenes.
More customer stories: Case studies · Shopfluence
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