Customer story · TrueStart Coffee
TrueStart wanted more people to discover its lightly caffeinated and decaf coffee, and its health benefits, ahead of an in-store launch. Shopfluence and Dyzio ran a gifting programme with nano and micro creators across TikTok and Instagram.
66
creators recruited in the first month
111+
pieces of creator content tracked
70,000
impressions in the first month
The challenge
TrueStart needed to reach health and wellbeing audiences and show the benefits of its coffee through creators people trust, before launching in store.
What Shopfluence and Dyzio do for TrueStart
A branded sign-up form where creators apply through questions about the brand’s values.
Creators choose their gift straight from TrueStart’s Shopify store. 46 health and wellness creators were gifted.
Personalised emails with unique Shopify discount codes, content briefs and posting reminders.
Every post is captured and reported live, so the team can see its best-performing creators.
We have been over the moon with how Shopfluence by Dyzio has worked for us, we’ve seen our engagement go up, it’s a brilliant way of sampling and an authentic way to get consumers interacting with the brand through their own lens. It’s also been a massive time saver for the team – worth every penny!
India Rawlin, Brand Manager, TrueStart Coffee
Sister platform
Shopfluence recruits creators, sends gifts and runs ambassador programmes, with Dyzio doing the reporting behind the scenes.
More customer stories: Case studies · Shopfluence
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